Web Analytics: Measure and Analyze Your Digital Performance
Data collection, analysis, and utilization are inseparable from optimizing digital performance.
Translate your business objectives into measurable events, collect accurate data in compliance with GDPR, analyze your key metrics, and manage your digital strategy with precision thanks to our expertise in Web Analytics.
Measure Your Goals and Analyze Your Performance
In a constantly evolving digital world, mastering your web data is a critical challenge for the success of your business. Our web data measurement and analysis service is designed to help you:
- Understand the behavior of your website visitors and adapt your offers or content to better meet their expectations.
- Measure the effectiveness of your marketing actions and direct your efforts to the right place at the right time.
- Track your conversions and identify the most effective acquisition sources and purchasing journeys.
- Make strategic decisions based on concrete data.
A simple and functional methodology
Definition of KPIs
We establish relevant key performance indicators (KPIs) for your business and objectives to measure the effectiveness of your digital presence.
Tagging Plan
We implement a rigorous tagging plan to collect accurate and actionable data, while adhering to best practices and current regulations (GDPR).
Dashboard and Analysis
We create custom dashboards to visualize your key metrics. We analyze your data and provide recommendations to optimize your digital strategy.
Our Various Web Analytics Services
Configuration of Your Analytics Tools
Configuration of a tag manager and the measurement tools identified for your needs (Google Analytics, Matomo, Piano, Microsoft Clarity, etc.)
Tagging Plan and Web Analytics
Implementation of a tagging plan based on the objectives you want to track and analyze (contact form submission, transactions, downloads, etc.).
GDPR Compliance and CMP (Consent Management Platform)
Configuration of a Consent Management Platform (CMP) to ensure GDPR compliance. UsWebPixel is an Axeptio Partner certified agency.
Reporting with Custom Dashboard
Configuration of a custom dashboard to track your key performance indicators from multiple sources (website, e-commerce, social, email, SEO, paid ads, etc.).
Analysis and Strategic Recommendations
Analysis of your performance and monitoring of your strategy with recommendations on identified optimization levers.
